For the eighth year in a row, the World of Little League® Museum has earned at least one ISHY Award for its unique content, bringing home three awards as part of this year’s honors, presented by the International Sports Heritage Association.
“Providing individuals with the ability to learn about our history is such an integral part of bringing our museum to life, and we are humbled by the continuous recognition by our peers with this honor,” said Adam Thompson, Director of the World of Little League Museum. “At Little League, we embody the value of being a good teammate, and I could not thank the communications team enough for all of their hard work and efforts in bringing these stories to life.”
This year’s awards were presented in the following categories:
Marketing Materials: Social Media Campaign
#GWG50 Campaign
In 2024, in celebration of 50 years of female inclusion and the 50th anniversary of the Little League Softball® World Series, Little League® launched its Girls with Game 50 (#GWG50) Campaign. Throughout the year-long celebration, which was proudly supported by DICK’s Sporting Goods, Little League produced feature stories, video storytelling, volunteer spotlights, pep talks from inspiring alumni, a new in-person museum exhibit, and a local league celebration toolkit to promote and strengthen its strategic focus on female opportunity and inclusivity.
Digital Exhibit Under $7,500
Digital Exhibit: The Story of #11
On September 11, 2001, at just 22 years old, Michael Cammarata ran into the World Trade Center as a sworn-in New York firefighter, saving countless lives before he was reported missing. A decade before the date of the attack, Cammarata wore No. 11 while playing right field in the 1991 Little League Baseball World Series as a South Shore (N.Y) Little Leaguer, coincidentally listing his name as “Cammarata 9/11” in the scorebook for his position and number.
Produced in coordination with 20/20 Visual Media, “Why #11 Holds a Special Meaning to All Little Leaguers,” dives into why No. 11 is the only number retired at the Little League Baseball® World Series, as well as the East Region, and why it means so much to Little Leaguers across the world, including 2024 LLBWS Mid-Atlantic Region participant, Tyler Neeld, his father, and great-grandfather. The video storytelling also received a 2025 Mid-Atlantic Regional Emmy Award, as presented by the Mid-Atlantic Chapter of the National Academy of Television Arts & Sciences, in the human-interest short form category.
Marketing Materials: Audio/Visual
Beyond the Diamond: Celebrating 50 Years of Little League Softball – 5 Part Series Documentary
Little League concluded its year-long Girls with Game 50 (#GWG50) Celebration with a five-part docuseries detailing the history and future of the Little League Softball program. Throughout the series, each episode covers a span of time that focuses on what was happening within the program as well as historical moments that may have influenced the program and its development.
This is the eighth year in a row that the World of Little League Museum took home the honor:
- 2025: #GWG50, The Story of #11, Beyond the Diamond: Celebrating 50 Years of Little League Softball – 5 Part Documentary
- 2024: #GWG50 Kickoff Video; Athletes Unlimited Pro Games Exhibit; Tom Seaver Little League Legacy Exhibit
- 2023: The 75thLittle League World Series (Program, Video, Social Campaign, and Exhibit)
- 2022: Seven Firsts – Girls with Game
- 2021: First All-Black LLWS Team
- 2020: 1955 Cannon Street All-Stars
- 2019: Story of the Little League Patch
- 2018: “It All Started Here”
The ISHY Awards program was established to provide recognition for excellence in publications and exhibitions by all member sports museums, halls of fame, or sports heritage organizations, based upon a competition evaluated by a panel of ISHA Officers and organizational members. We split each category into three categories depending on their organizational budget for Small Organizations, Mid-Size Organizations, and Large Organizations.
The International Sports Heritage Association is a non-profit membership organization incorporated in 1971. The mission of ISHA is to educate, promote, and support organizations and individuals engaged in the celebration of sports heritage. ISHA includes nearly 150 regular members from countries such as China, New Zealand, England, Switzerland, Singapore, Japan, Australia, Canada, and the United States. In addition, corporations and individuals participate in and contribute to the growth of ISHA as Associate Members. For more information about ISHA, visit SportsHeritage.org.
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